By Oscar Habeenzu | for Cabanga Magazine

Once upon a time in a land neighbouring Batswanaland, there was a daring Zulu girl called Zee, who, in the midst of a world dominated with brave conquerors, grew up to become a conqueror herself. Zee was fearless, full of wit, whilst graceful at the same time, collecting victory after victory on the battlefields of Intagramia. Okay, enough of that fairytale remix!

On November 23rd, 2018 Nozipho Zulu announced to her followers on social media, as the owner of Zee holdings PTY LTD, comprising Zeehealth, ZeeShop, and ZeeInvestments.

Nozipho Zulu is a macro-influencer socialite, financial analyst, model, and “serial entrepreneur” based in Sandton, South Africa, who has over the last few years, turned her popularity into profit by establishing brands that are now a holding company. Not many people can build a viable business online in the world, late alone in South Africa; Nozipho Zulu, the financial analyst that moved into fashion and beauty is one such story that must be told to many.

Before we delve deep into the enterprises and beauty story, let us begin with the brains of the beauty – Nozipho Zulu the Financial Analyst. In May 2019, she posted on her page “Honors in Financial Accounting. Since it grad season thought I should throw this back, I’ve see the role education plays in my business and in making life decisions, so with that I would love to continue and add another one of these (masters in finance)”; a hint to her next level of education, becoming a Master of Finance.

Nozipho studied at University of Capetown, graduating in financial accounting, and worked as a Financial Analyst, then left her job to start her new venture in 2016. In 2017, Zee Holdings (Pty) Limited was registered.

Whilst many beautiful social media models are focused on how they look and the amount of likes and flattering comments they accumulate by the minute in South Africa, from day one, Nozipho’s posts of beauty have had a brain factor in them, as they have led to the founding of what she says “building her empire”.

South Africa has over a million beautiful women on social media, some vying for top spots on the undefined premier league of likes on Instagram, Twitter, YouTube, and Facebook; what distinguishes Nozipho is order, strategy and determination.

Instead of limiting satisfaction to likes and flattery, she has gone ahead to use the social equity to capitalize her business empire that has grown from one brand and company, to more than three within three years.

This beauty is taking her social equity to the bank!

ZeeShop | Clothing Manufacturing & Retail

The first company, brand, is the ZeeShop, the clothing shop at Morning Glen Mall in Sandton, Gauteng, a boutique will a collection of posh clothing for affluent women, and them desiring affluence.

The ZeeShop us backed by a vibrant online store. The ZeeShop.mobi store has over twenty departments with over 200 items on sale, from dresses, shoes, lingerie, and now including men and kids wear; all sold directly from the site and the shop’s Facebook page.

The ZeeShop online store is e-commerce ready, as you can sign up, place products in a shopping basket, and checkout, paying with most popular payment platforms.

The ZeeShop says once ordered and paid, your merchandise can be delivered anywhere in South Africa as well as worldwide.

XoXo Fashion | Traditional and Plus Size Collection

On July 3rd, 2019, she announced on her page, “Hello my new traditional and plus size wear line is up now”, introducing a new brand called XoXo Fashion, a clothing collection for traditional and plus size for women.

Pause for a moment and imagine the effects of such a move; suddenly plus size women have someone they can identify with on the stage of “greatness”, especially in this competitive South Africa where sliming and other “lose weight” campaigns are the order of the day. Plus Size is often associated with bad health, yet so, Nozipho shifts the attention to plus beauty.

ZeeHealth | All in One Health Tea

In 2013, is when the ZeeHealth brand was started, as Nozipho decided to do a weight loss challenge, a quest to transform her body; years later, it is not only a brand, but a subsidiary of Zee Holdings.

ZeeHealth is a brand and business for all-things health and beauty that Nozipho started, with the ZeeHealth tea as the first product. The ZeeHealth Tea is an all in one tea that includes flat tummy, weight loss, suppress appetite, boost metabolism, increase energy levels and detox.

“I carefully selected the ingredients for my tea and that is why is selling like hot cakes”, are one of her advertising statements she uses as she pushes product from her social media pages, redirecting traffic to her online shop ZeeHealth.co.za.

On the ZeeHealth.co.za website, you are greeted by Nozipho, who shares her story about health saying, “I believe Fitness is a Lifestyle. The Commitment, Discipline, Focus, Resilience, Motivation it takes to maintain an aesthetic and healthy body are the same principles one can use to achieve whatever other goals they have in their different spheres of life. Most of the time I believe my body is a reflection of my mindset, when my body is looking sharp it means that my mind is on par too. Your body carries you through your whole life, so it only makes sense to take care and love it.”

ZeeQuotes | The Quoted Mind of Zee

Nozipho has an acute allergy to small mindedness, as she expressively shared on her Facebook page saying “Sometimes I feel sorry for my people hey! That’s why other nations are richer than us. We focus on things that doesn’t add any value in our lives. Small minded and individuals with poor mindset should leave this country, y’all are embarrassing us as a nation”.

Sadly, there are a lot of black South Africans that attack one another on Social Media, correcting gramma and spellings; triviality often is the order of the day.

Her beliefs are seen in her actions on the stage of entrepreneurship, as there are packed in her words, as she says “I learned the value of hard work by working hard‬…I am deliberate and afraid of nothing…once a hustler always a hustler…Patience, focus and discipline”

Back to Zee Holdings; one can see that more brands shall be unpacked as the days unfold.

One can imagine what ZeeInvestments is about – probably an investment company with financial products, even so a bank called ZeeBank. That is an untold story unfolding in her customers eyes as they enjoy her bubbly and well-thought out daily life.