By Staff Writer | for Moakanyi Magazine

There are three types of media assets that a business must know how to use and even account for in this Digital Age – Earned, Owned, and Paid Media.

According to Forbes, brands need a strong digital footprint in order to succeed. “For a business to succeed in today’s world, it is important to have a strong digital footprint within the internet,” writes Forbes contributor, Newtek. “Without a digital marketing strategy in place, new client acquisitions, brand visibility, and impactful revenue generating opportunities will likely be damaged.”

Earned Media

When it comes to earned, owned, and paid media, “earned media” is the most sought after. This is the publicity you receive through efforts outside of paid media. An example is when a publication decides to write a featured article about you based on you contacting them through a media outreach campaign. This includes News Mentions, Customer Reviews, Content Shares, and Social Media Interactions.

Owned Media

Owned media is something you generate on a website that you control. It can consist of your website, social media page (your actual profile page, not what others are saying on the social network), and blog.

Paid Media

Paid media comes in various forms, but all include paying someone to post content about you or your company. Do not confuse paid media with paying a publicist to obtain earned media for you. Even though you may pay someone to do your media outreach, that would still be considered earned media. These include Sponsored Articles, Banner Ads, Digital Advertising, Sponsored Posts, and Press Releases.