A Cabanga Africa Publication

Africa Thinks Here

On-the-ground business intelligence in Zambia & Malawi, since August 2019.

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Consumers

Pepper Them: Converting Hate into Sales & Marketing Currency

Pepper Them: Converting Hate into Sales & Marketing Currency

By Oscar Habeenzu | for Cabanga Magazine For every person that likes you, there are at least four more people that do not like you out there, that wish your demise, and are even willing to communicate it in your inbox, channel their hate energy toward you. That is the...

8 Things to Learning about Social Media Marketing for Business

8 Things to Learning about Social Media Marketing for Business

By Oscar Habeenzu | for Moakanyi Magazine Since 1995, I have been using social media, and after decades of active participation in “all things internet”, in 2017 I created a Digital Marketing course that was offered as a diploma in Zimbabwe and Zambia, and laying the...

Backlinks: The Currency of Credibility in Online Business

In today's competitive online landscape, a website is a crucial tool for any business. But simply having a website isn't enough. To reach your target audience and achieve your business goals, you need to be visible in search engine results pages (SERPs). That's where...

The Streaming Titans: A Look at the Top 10 Video Platforms in 2024

The video streaming landscape is a battlefield, with giants clashing for subscriber supremacy. But who are the frontrunners, and what makes them tick? Let's dive into the top ten platforms dominating the screen space in 2024: 1. Tubi: The Content Colossus: With a...

Navigating the New Frontier of Data Equity in the Age of Generative AI

In recent months, the business landscape has been invigorated by the advent of generative artificial intelligence (genAI). Tools like ChatGPT and Stable Diffusion are not just technological novelties; they represent a paradigm shift, redefining how we think about...